This weekend, The Star in Frisco will host a weekend celebration for the Grand Opening of the Entertainment District including live entertainment, special appearances, dining and shopping specials and notable prizes for the public. Members of the Jones family and Mayor of Frisco, Jeff Cheney, will host a ribbon cutting media event for the Entertainment District on Thursday, March 29 at 11 a.m. CDT. Throughout the entire weekend, Winning Drive, Star Boulevard, and Cowboys Way will be closed off to cars, creating a family-friendly environment that is fun for all ages.
A special concert featuring country artist Pat Green will kick off the evening festivities on March 29 (updates to follow) with other events throughout the weekend from March 29-April 1, including a free Dallas Cowboys football academy, Frisco ISD student specials, a Saturday Easter service from Prestonwood Baptist Church, performances by the Dallas Cowboys Cheerleaders and Dallas Cowboys Rhythm and Blue and special promotions provided by participating retailers. A full list of activities and events happening throughout the weekend can be found at TheStarInFrisco.com/EntertainmentDistrict.
The weekend-long event will mark the official Grand Opening of the entire Entertainment District at The Star in Frisco. Each day, participating retailers will offer promotions and prizes with the opportunity for attendees to win a grand prize, luxury suite experience for them and their guests during a Dallas Cowboys preseason game. Events and activities scheduled throughout the weekend include restaurant specials, live Dallas Cowboys podcasts (These Boots Are Made For Talkin, The Break, Talkin Cowboys and The Draft Show) and TV show (The Blitz: The Dallas Cowboys Report), special appearances by Rowdy and the Easter Bunny, live entertainment and music, an Easter Egg Hunt and more.
“We’re so excited about creating a place where the community can live, work and play,” he said. “But it’s really about having an experience. Whether you’re with your family or friends, it has the feel of the Dallas Cowboys. It’s a very unique experience that we’ve created here at The Star.”
Cowboys VP/Chief Brand Officer Charlotte Jones Anderson echoed his sentiments: “Yes, it’s our headquarters, but this is really about engaging and creating a community out here that the residents of Frisco and beyond can come out and enjoy.”
Based on the Grand Opening, the Star in Frisco is yet another successful piece of the Jerry Jones legacy.
“When we first started negotiations with the Jones family, they said it’s always going to turn out bigger and better than when we start,” Cheney joked. “And that’s what happened here.”
The project has more than surpassed everyone’s expectations. So much so that Cheney shared a new saying that’s been going around Frisco:
“Let’s meet at The Star and then figure the rest out from there.”