It’s a brand new year, and if you’re wondering how to sell luxury listings in 2020, look no further than your own backyard. Our January report reveals that luxury home sales are on the rise in the US and Canada, with the majority of buyers coming from the states.
In addition to an increase in sales, the market is also showing an increase in both listing price and sold price. One prediction is that the market will continue to strengthen going into Spring.
Whether or not you’re already a Certified Luxury Home Marketing Specialist, this is good news. These trends show confidence in the market, meaning that both affluent buyers and sellers are actively looking for your expertise to help them buy and sell.
So if you don’t already have your Certified Luxury Home Marketing Specialist certification, this is a great year to earn it and get access to its exclusive benefits and network. With the market picking back up and trends moving quickly, having your designation will help you stand out and give you the tools you need to solidify your success.
Either way, let’s take a look at what this month’s report means for your luxury home marketing strategy.
HONE IN ON YOUR FEEDER MARKETS
Since the market is seeing plenty of transactions happening within the US, staying connected to your feeder markets can help add listings to your inventory.
Understanding why prospects are relocating to your local market (or away from it!) can help you fine-tune your marketing strategy to put you on their radar. Are you in a favorable tax state? Or on the flip side, if you’re in a state like California or New York experiencing higher taxes, could your practice benefit from becoming the go-to Certified Luxury Home Marketing Specialist for those wanting to list their home and escape the new financial burden?
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