Frisco city officials are orchestrating a plan to create a 7-acre entertainment and retail project called Music City in the area marketed as the $5 Billion Mile.
The project would include a 1,002-seat indoor theater, a 390-seat outdoor stage, and a restaurant. It’s expected to host concerts, theater, movie and wine festivals and other events, according to a specific-use permit request filed with the city.
The Planning and Zoning Commission is scheduled to vote on the permit for the project in a meeting tonight.
Tony Felker, president, and CEO of the Frisco Chamber of Commerce, said the performance venue would attract more young people to the area, strengthening the worker pool for employers.
“It’s another great tool to develop and maintain and encourage a good workforce,” Felker told the Dallas Business Journal. “I personally have always thought that the live music scene was a big component of drawing younger workers to the Frisco area.”
“Between the mixed-use developments that we have and this type of a project, we have a great opportunity to further develop that demographic, which will help us in terms of providing a new source of employees for the area,” Felker added.
The Frisco Economic Development Corp. and the city’s Planning & Zoning Commission are coordinating on the project, which will be located on the east side of the Dallas North Tollway. The land is now owned by the EDC.
Dallas design firm Hodges Architecture has created preliminary plans for Music City.
The applicant for the specific-use permit, who is not named in the city documents, has already worked with the city on issues including traffic circulation, adequate parking, a noise-reducing “sound curtain,” landscaping, architectural compatibility of buildings and other elements of the plan.
The city staff has recommended approval of the project. A project cost was not included in the city documents.
The site is across the Dallas North Tollway from The Star in Frisco, which houses the Dallas Cowboys’ headquarters and practice facility along with restaurants, retail, hotel and other sports facilities.
The planned Music City project is just south of the stalled $2 billion Wade Park mixed-use development, which is posted for foreclosure and set to be auctioned June 5.
A crescendo of North Texas communities has recently added live music venues, including Toyota Music Factory in Irving, Lava Cantina in The Colony and Legacy Hall in Plano.